Fwd: The Honest ROI of Executive Community for B2B Companies ---------- Forwarded Message --------- From: Murray Newlands From Murray’s Newsletter < murraynewlands@substack.com > Date: Sun, Apr 5, 2026 at 3:16 PM Subject: The Honest ROI of Executive Community for B2B Companies To: < callmeai.org@gmail.com > Most B2B Marketing Budgets Are Built Around Reach. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ Forwarded This Email? Subscribe Here for More The Honest ROI of Executive Community for B2B Companies Murray Newlands Apr 5 Read in App Most B2B Marketing Budgets Are Built Around Reach. Impressions, Clicks, Pipeline Volume, Cost Per Lead. Those Metrics Made Sense When Buyers Were Anonymous and Decisions Were Linear That Is Not How Enterprise Deals Actually Close. Enterprise Deals Close When the Right Person Trusts You Enough to Take Your Call. When Someone in the Room Vouches for You Before Procurement Gets Involved. When the CFO Already Knows Your Name Because They Heard It From Three Other CFOs They Respect. That Is a Community Problem, Not a Marketing Problem. What Executives Actually Respond To I Have Run Over Hundreds of Executive Events Across CEO’s, CFO, CRO, CISO, and CTO Audiences. The Pattern Is Consistent. Executives Do Not Attend Events to Learn About Vendors. They Attend to Be Around Peers Who Share the Same Problems. When You Put 12 to 15 Executives in a Room With No Pitch Deck and a Good Moderator, Something Shifts. The Conversation Becomes Real. Problems Get Named. Solutions Get Discussed. And the Companies That Sponsored the Room Become Associated With That Quality of Conversation. That Association Is Worth More Than a Banner Ad. It Is Worth More Than a Sponsored Webinar With 400 Registrants and 40 Attendees. It Is the Difference Between Being a Vendor and Being Part of the Conversation. The Math That CMOs Miss A Single Closed Enterprise Deal From a Warm Introduction Made at an Executive Dinner Is Worth More Than Six Months of Digital Ad Spend for Most B2B Companies. Yet Most Companies Spend 95% of Their Budget on the Latter. The Reason Is Attribution. Digital Spend Is Easy to Measure. Community Influence Is Harder to Track. But Hard to Track Is Not the Same as Low Value. It Just Means Most Companies Leave It Alone and Hand the Advantage to the Ones Willing to Think Longer Term. What Sponsoring the Right Room Actually Buys You When a Company Sponsors an Executive Events, They Are Not Buying a Logo Placement. They Are Buying Proximity to a Group of Executives Who Were Invited Because of Their Seniority and Their Willingness to Have Real Conversations. They Are Buying the Right to Be in the Room. To Hear What Those Executives Are Actually Thinking. To Have Their Product or Solution Discussed in Context, Not Pitched in a Vacuum. Over Time, That Compounds. The Executives Remember Who Brought Them Together. They Remember Who Made the Introduction That Led to a Hire, a Partnership, or a New Vendor Relationship. Reputation Builds at the Speed of Trust, Not the Speed of Your Ad Budget. Who This Is For This Works for B2B Companies Selling to the C-Suite With Deal Cycles Longer Than 60 Days. If That Is Your Business, the Question Is Not Whether Executive Community Delivers ROI. The Question Is Whether You Are in the Right Rooms. If You Are Not Sure, That Is Usually the Answer. Murray Newlands Is the Founder of Open Future Forum and a Partner at IA Seed Ventures. Open Future Forum Runs Executive Dinners, Roundtables, and Invite-Only Gatherings Across Silicon Valley for CFO, CRO, CISO, and CTO Audiences. Tuesday, April 7 5:00 PM - 8:00 PM ClawCamp: Get Started & Up-Level Your OpenClaw Personal Agent Superpowers Thursday, April 16 9:00 AM - 6:00 PM Ceo Private Dinner Wednesday, April 22 5:30 PM - 8:30 PM Swing for CFO’s - Golf Gathering Friday, April 24 3:00 PM - 5:30 PM AI Dev 26 Side Event Tuesday, April 28 5:00 PM - 8:30 PM CISO Leadership Dinner: Securing the AI Enterprise Wednesday, April 29 5:00 PM - 8:30 PM The PE-Backed CFO Playbook: Driving Value Creation in a Slower Exit Market Thursday, May 14 5:00 PM - 7:30 PM Murray’s Newsletter Is a Reader-Supported Publication. To Receive New Posts and Support My Work, Consider Becoming a Free or Paid Subscriber. Upgrade to Paid You're Currently a Free Subscriber to Murray’s Newsletter . For the Full Experience, Upgrade Your Subscription. Upgrade to Paid Like Comment Restack © 2026 Murray Newlands 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe