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Words That Work: It's Not What You Say, It's What People Hear by Frank Luntz · SUN
Audio Course
Business & Career
Words That Work: It's Not What You Say, It's What People Hear by Frank Luntz
Listener-First Language: Clarity, Credibility, and Message Discipline
0:00
4:24
Episodes
Transcript
1. Listener-First Language: Clarity, Credibility, and Message Discipline
4:24
2. Reframing Meaning: Research, Word Creation, and Personal Congruence
5:36
3. Living the Message: Memorable Language and Corporate Lessons
5:13
4. Persuasion in Public Life: Political Cases and Audience Myths
4:08
5. What People Truly Value: Personal Appeals and a Future-Facing Lexicon
4:09
6. Completing the Lexicon: Conclusions, Campaign Memos, and the Book's Record
4:08
